Associates Degree in Advertising

There are several accredited institutions in the US that offer an associate’s degree in Advertising. Generally, this degree is offered at community or vocational colleges. The associate’s degree in Advertising prepares students for a career in Advertising, but graduates of this degree usually opt for a bachelor’s degree for better career options.

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What Is Advertising?

Needless to say, all businesses rely on advertisements to sell their products or services which makes advertising the cornerstone of the business world. The art of capturing customers’ attention using innovative selling techniques and expanding the business by generating more profits is called Advertising. There are many forms and modes of advertisements. For instance, businesses use all sorts of print and digital media platforms for advertising their products or services.

What Can You Do with an Associate’s Degree in Advertising?

According to the US Bureau of Labor Statistics (BLS), most positions in Advertising require a least a bachelor’s degree. However, you may be able to secure a job as an Advertising Sales Agent with an associate’s degree. The BLS reported the following career outlook for possible jobs in this field in 2018-19.

Advertising Sales Agents

Advertising Sales Agents are required to sell the advertising time, space as well as the medium of publication such as, public spaces, radio, internet or TV platforms etc. to show advertisements of the companies they work with.

Advertising and Promotions Managers

This job requires at least a bachelor’s degree in Advertising because it involves a complex set of duties such as;

• Planning, directing, coordinating advertising policies & programs
• Producing materials like, posters, coupons, contests and giveaways etc. to create special public interest
• Increasing the sales of a product or service and so on.

What to Expect from an Associate’s Degree in Advertising?

The curriculum of each degree type varies for every institution. Generally, the gist of curriculum stays the same, meaning the courses may be titled differently but the curriculum would mostly include courses in Advertising. For example, the Associate of Applied Science in Advertising and Marketing Communications offered at the State University of New York includes courses like,

• Marketing for Integrated Marketing Communications
• Multimedia Computing for Advertising and Marketing Communications
• Digital Layout
• Advertising and Promotion
• Sales Promotion
• Advertising Copywriting etc.

How to Choose an Associate’s Degree in Advertising?

There are a lot of things you must consider while choosing an institution to apply for an associate’s degree in Advertising. For example, you must research the;

• Repute of your desired college
• Suitability of courses in the curriculum
• Mode of teaching (online/on-campus/mixed)
• Accreditations of program
• Admission and graduation requirements
• Career prospects after graduation and so on.

For example, the students of Associate of Applied Science in Advertising and Marketing Communications offered at the State University of New York are required to complete 64 credit hours to graduate.

Associates Degree in Advertising Admission Requirements

People with a high school diploma or equivalent can apply for an associate’s degree in Advertising. The application requirements are also different for every institution. For instance, if you are interested in applying for the Associate of Applied Science in Advertising and Marketing Communications offered at the State University of New York you must,

• Complete an online application
• Submit your previous transcripts
• Upload your personal statement as instructed by the institution

For further details, please visit the official website of your desired institution.

How Long Does It Take to Complete an Associate’s Degree in Advertising?

Although associate’s degree programs in advertising are not offered by all universities in the US, there are many that offer these programs. Students who wish to venture into the advertising field can get a 2-year associate’s degree in advertising before moving on to a bachelor’s degree. Various community colleges and universities offer the associate degree in advertising which can be completed either on-campus or online.

What Are the Requirements to Complete an Associate’s Degree in Advertising?

To qualify for enrollment in an associate’s degree in advertising, one must at least have a high school diploma or a GED equivalent. Having an associate’s degree is not enough to secure an entry level position in advertising. It is, therefore, better to earn a bachelor’s degree in advertising/marketing.

How Much Can I Make After Completing an Associate’s Degree in Advertising?

An associate’s degree in advertising may lead you to a career in an illustrations/designs agency. Careers in the marketing sector are also a good alternative. According to the US Bureau of Labor Statistics, the annual median income for Advertising, Promotions and Marketing Managers was $132,620. However, this position typically requires a bachelor’s degree.