During the past few decades, the internet has become a very powerful platform that has changed the way we do business. This communication medium has globalized the world, bringing together people and cultures from all corners of the globe. Organizations are using various online mediums to express their ideas, products, and services. Not long ago, most businesses only relied on newspaper ads, print ads, billboards, and television ads. After the increase in internet users, the focus has gradually shifted from traditional marketing to internet marketing.
Internet marketing can be defined as the promotion of products and services over the World Wide Web. It is also known as online marketing, web marketing and e-marketing. Many organizations are using the internet to increase sales and demand for its products. According to a report published by Forrester Research, online ad spending will increase by $77 billion by 2016.
As the importance of online marketing increases, more individuals are preparing themselves for a career in this emerging field. Businesses are looking for skilled marketers who specialize in internet marketing, and can help give the company a competitive edge. Earning an internet marketing degree or credential is recommended to those interested in becoming online marketers or advertisement agents.
Internet Marketing Programs
Internet marketing courses and degrees are offered by various schools and institutes. Students can pursue various graduate and undergraduate degrees, courses, and diplomas in internet marketing. Here are some of the main programs available:
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Associate degree in internet marketing
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Bachelor degree in internet marketing
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Masters degree in internet marketing
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Certification in internet marketing
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Diploma in internet marketing
What you will learn in an internet marketing course
Internet marketing courses are designed to provide students with practical education about the world of online advertising. The program will allow students to develop a solid foundation of business concepts and principles, and the advanced online marketing field.
The curriculum may vary a little from college to college, but will be generally aimed at equipping students with theoretical knowledge and skills. Students will learn how to develop online marketing strategies using different tools and techniques. The program will also focus upon global internet issues faced by today, and what cultural factors marketers need to be aware of.
Associate and bachelor degrees in internet marketing are undergraduate programs that emphasize fundamental concept building. On the other hand, short courses and diplomas will be more career-oriented, and will prepare students for specific career-paths in the field. The curriculum will generally cover subjects such as the following:
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Internet Marketing (2-3 credit hours)
This is an introductory course that will provide students with an overview of the field. Students will learn about various marketing and communication strategies and the internet. Topics such as website planning and development are explored in this course.
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Social Media Marketing (2-3 credits)
This course will teach students how to integrate social media strategies into marketing business campaigns. Students will acquire familiarity with social media tools and will gain an insight on the use of various social media websites.
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Search engine marketing (2-3 credit hours)
This course will enable students to understand search engine optimization processes. A number of different topics are covered in this course. Students will understand how to choose the best phrases and keywords to increase web traffic and ranking.
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Cyber Law (2-3 credit hours)
In this course, students will learn about the legal boundaries of digital business and marketing. The course will examine issues related to cyber law and networks. Topics such as privacy, property, content control, and digital technologies are covered in the course.
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Marketing research (2-3 credits)
This course will teach students how to conduct marketing research using various qualitative and qualitative methods. Market research is an integral part of the field and is found in almost every internet marketing course.
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Financial accounting (2-3 credit hours)
This course will introduce students to the financial aspects of a business. Students will learn how to analyze financial statements, inventory, and transactions. Key topics included in the course are: cash-flow statements, managerial finance, and performance assessment.
Program Outcomes:
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Demonstrate a strong understanding of marketing principles
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Efficiently utilize marketing tools
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Demonstrate strong interpersonal and communication skills
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Develop, plan, design, implement, and manage advertising campaigns online
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Use social media tools and processes for advertising
Duration
The duration of internet marketing courses and degrees will vary. Schools typically offer internet marketing programs will the following duration:
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Associate degree in internet marketing- 2 years
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Bachelor degree in internet marketing- 4 years
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Masters degree in internet marketing- 2 years
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Certification in internet marketing- 6-12 months
Admission Criteria
The admission criteria will vary from school to school, and will also depend upon the type of program you wish to enroll in. For an associate or bachelor degree, you will need to complete your high school education first. For admission in a master’s degree, you must have a bachelor degree in the same or a similar field. The application process will depend upon the school and may include an admission fee, an admission test, and minimum CGPA requirements, along with letters of recommendation.
Online Internet Marketing Course
If you are working full-time and wish to earn this credential without compromising your career, you can opt for an online course. Online internet marketing courses are offered by many institutes. It can be easily covered through videos, tutorials, online lectures, and classrooms. Students can study according to their own schedule. This mode of learning is also relatively cost-effective and flexible.
Careers in Internet Marketing
At the end of a program, an Internet marketing graduate will be able to design, develop and implement effective online marketing strategies aimed at target audiences. Internet marketing professionals are required to promote businesses online, generate traffic and revenue and analyze web strategies. Practically every business nowadays markets its services or products over the Internet.
Internet marketing careers can be pursued in marketing departments of various companies. On the other hand, many choose to start their own businesses in this field.
According to the US Bureau of Labor Statistics (BLS), advertisement and promotions managers made a median annual income of $115,750 in 2012. This SECTOR is expected to experience growth in the coming years, opening more career opportunities.
Frequently Asked Question(s)
Q:Are there any online internet marketing courses?
A:Yes, there are various online internet marketing courses offered. The list for these can be viewed on our website along the institutes offering this degree program. The best institute to offer the online internet marketing course is the University of San Francisco which is offering its certificate program in internet marketing online.
Q:I am working at eBay and I want to learn the fundamentals of Internet Marketing including SEO, SEM, What are my options?
A:Individuals already working at eBay who are interested in learning the fundamentals of Internet Marketing including SEO, SEM can look into online educational programs. These programs allow students the convenience to study while being employed. The curriculum for these programs is extensive with every aspect of the subject discussed in detail. As there is no travel involved, students can save money on transportation and accommodation. Prospective students interested in online educational programs are advised to search our website for more information.
Q:While going through the list of institutes offering online internet marketing, there was mention of the course on Business Analysis. What are the contents of this course?
A:It is common to get to read about the course on Business Analysis while going through the List Of Institutes Offering Online Internet Marketing. This course usually is worth 2 credits in total and is structured to provide students with ample understanding of the applications of algebra to help solve the problems of business environments. Hands on experience is also provided.
Q:Can you please tell me what is taught in Personal Finance course of the Internet Marketing classes online?
A:The Internet Marketing classes online in the United States have dedicated course on Personal Finance. In this contemporary course, the students are taught how to take a consumer oriented approach to the applications of economics. You will also get to study retirement planning and strategies of consumerism. Hands on experience is also involved.
Q:My search on internet marketing courses mentioned a topic on understanding consumers. What is covered in this course?
A:Understanding consumers is one of the most important topics in internet marketing courses. This topic deals with the process of identifying and understanding the needs of the consumers. This topic also touches on the subjects of popular behavior models, and motivations behind a sale. Students get a chance to understand the psychological aspects behind successful transactions. Case studies of successful companies are examined for a better understanding.
Q:Why are online internet marketing degree programs becoming so popular?
A:Marketing is one of the most popularly pursued business specialization areas nowadays. The job opportunities in marketing are vast and lucrative. Since many students are now working part time or have financial constraints, online marketing programs are growing in demand. Students can conveniently pursue higher education in marketing by studying from their home.
Q:Can you tell me about some of the subjects covered in internet marketing courses online?
A:Internet marketing courses are designed to help students learn about the growing e-commerce industry. The course will cover a wide array of subjects such as search engine optimization, web analytics, conversion optimization, social media marketing, general marketing, and more. It is flexible and convenient to study such courses online as compared to campus based classes.
Q:I want to become an SEO expert, will internet marketing online courses prepare me for this?
A:Yes, internet marketing online courses can be of great help to prepare you for the SEO field. The courses usually entail subjects such as SEO and PR. You will learn about various fundamentals such as keywords, traffic, and ranking. The program will equip you with strategies through which you can develop and interpret links.
Q:I am on a tight budget, but still wish to purse studies. Will an Internet Marketing Degree Online be more affordable as compared to campus based programs?
A:Yes, an online program in internet marketing can be much more affordable as compared to campus based studies. You can eliminate all costs related to transportation and text books. All you need is a laptop and an internet connection. Affordability and flexibility are two of the main reason why online education is flourishing.
Q:What is an internet marketing course all about?
A:An internet marketing course is geared towards prepping students for careers in e-commerce. The World Wide Web has many businesses that require professionals who are well-aware of the internet strategies being used. The course will help you learn about electronic marketing functions, internet based firms, promotional tactics, and online advertisement.
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