Media Studies

Media Studies prepares students to work in television, journalism and radio broadcasting. The coursework focuses on both the technical skills needed to succeed in these fields as well as the general soft skills needed in a job requiring significant personal interaction. There is a growing trend of media moving online so Media Studies attempts to prepare students to deal with new technology platforms.

What does Media Studies involve?

Media Studies is a broad field that allows students to specialize in different areas. Students start by taking a set of core courses to expose them to the world of news and information transmission. Students learn about the different formats in which information can be broadcast. They are also exposed to an attractive writing style that is designed to catch the attention of consumers. They learn the fundamentals of writing news and reports.
Students who specialize in Media Studies for television learn about the setup of television studios to enhance the user experience. They learn the tools and procedures used on television shows and news channels to communicate effectively with audiences. 

Students who specialize in radio broadcasting will learn about the equipment they would use in a radio station. They will learn how radio content is developed and how advertisements are incorporated. They are thus exposed to the practical experience of operating a radio channel.
Media Studies increasingly focuses on the use of social networking media such as Facebook and LinkedIn. Students of Media Studies learn how different brands and products attempt to promote themselves through this channel. Media Studies will also teach you vital tricks like optimizing content for a search engine and designing interfaces and websites to attract more consumers. 
The form in which you should pursue Media Studies depends on the background you bring and your long term career aspirations. Someone who is looking to break into the field without any work experience would be well served by completing at least a 2 year associate degree in Media Studies. Those who are looking for more challenging careers of increasing responsibility may be best served by completing a bachelor’s or master’s degree in Media Studies. Certificate programs in particular specializations are a great choice for people who are looking to move into a specific area of Media Studies.    

Can I pursue Media Studies online?

Media Studies is often pursued online by working people who would like to complete the coursework at their own convenience. They view lectures in their free time and complete their assignments online so they do not have to commute to campuses. School that offer online Media Studies are often able to arrange practical work experience and internships for their students through collaborations.

What are my career prospects after completing Media Studies?

There is growing demand for skilled professionals in Media Studies. Employers are keen to hire individuals with a strong background in writing, speaking, graphic design and comfort with computers. Many online programs offer a balanced program that focuses on all these areas to prepare students for diverse career options in advertising and journalism.